Volume 23, Number 2 (July- December 2023)

The Moderating Role of Digital India policies on the Intention - Usage relationship of Mobile Wallet Users: An application of the UTAUT2 Model
Saba Parveen and Sajal Das

Role of Email Marketing in Instituting Customer Purchase Intention
A.C. De Livera, Chalani Madhushani Liyanage and E.A.C.P. Karunarathne

Leadership: From Authenticity to Ownership
Jorge Fernando Salcedo, Franco Gandolfi and Astrid Marlene Garza

An Empirical Analysis of Brand Image and Customer Loyalty on the Preferences of Indian Consumers Regarding Indian and Global Apparel Products
Syed Ali Zuhair Zaidi and Ehtesham Ahmad

Predictors of Online Shopping Satisfaction in the Ibadan Metropolis, Nigeria
Funmilola O. Omotayo and Onajefe F. Okpako